Tony founded SigDiff to continue working on client projects rather than getting promoted ‘upstairs’.

The early part of Tony’s career was spent in analytical roles at major organisations, including Tesco, Mars and Unilever, before joining the market research industry in 2001.

Specialities: Quantitative research and analytical methods like conjoint, segmentation and key drivers.

Ruth has over 20 years of experience as a Data Scientist in the market research industry.

Ruth is a statistical expert with a wealth of experience developing and applying data science and innovative solutions to many research problems.

Specialities: Choice modelling, segmentation, key driver analysis, econometric modelling, automation and dashboards

Shaun has over ten years of experience using intricate analytical techniques and applies a dedicated, solution-focused approach to data. With a passion for problem-solving, Shaun helps support his clients to retrieve actionable insights.

Having left SigDiff previously to gain further experience elsewhere, we are delighted to welcome him back “home”.

Specialities: Segmentation, key driver analysis