Conjoint Analysis & MaxDiff
What if you could get inside your customers' minds to reveal how they really evaluate your products?
Conjoint Analysis
Our advanced conjoint analysis does just that. Think of it like an X-ray into the hidden priorities driving your customers’ decisions. By virtually putting your product against the competition, we uncover which specific features and attributes matter most. Customers are forced to make tough choices – just as they would in real stores and online. Through advanced analysis, we can then predict the potential impact of changing your product’s configuration or price.
Developing a TV streaming service? Success hinges on offering the right channel bundles
Using a conjoint methodology, we helped one client nail their formula to help maximise the potential uptake and revenue by optimising the service. One key question we answered was whether it is better to bundle channels (to maximise revenue per customer) or to offer them individually (to maximise customer numbers). Rather than costly guesswork, they could design their service with confidence.
MaxDiff
A simpler version of conjoint, MaxDiff allows us to understand the true priorities of your customers from a list of options – far more powerful than simply using rating scales.
How do you truly know what drives guests to dine at your hotels? We solved this for a major European hospitality chain.
With properties across the continent, our client was looking to maximise the appeal of the restaurants in their hotels so that more guests would dine on-site. We used a MaxDiff approach to identify the attributes that interest guests, revealing preferences in each country and market, such as whether freshly cooked is more appealing than locally sourced.
We have extensive experience in applying conjoint & MaxDiff across sectors, including:
- Frozen Food
- Telecommunications
- Automotive
- Media
- Travel / Hotels
- Foreign Exchange
- Private Healthcare
- Video Games
- Pharmaceutical
- Student Accommodation
- Industrial Chemicals
- Sustainability
Senior Insight Manager (Grocery Retail)You will find they have the uncanny skill to be able to predict your next questions and will always be a step ahead in delivering to your brief. I can highly recommend them.
Make smarter decisions with data-driven Conjoint and MaxDiff Analysis.
