Key Driver Analysis
What moves the needle on your key metrics? We can help discover specific factors that influence a particular outcome.
Key Driver Analysis identifies and focuses on significant levers to improve a KPI, such as overall satisfaction or purchase intent.
However, selecting the ideal method is crucial. There are many techniques, each with pros and cons. The trick is matching the tool to the unique requirements.
Standing out in a crowded insurance market takes focus. We helped a leading life and health insurer optimise their strategy.
The client ran a major customer satisfaction project in several countries worldwide and wanted to identify the key levers to improve their standing in the market. Our approach? We built key driver models and simulator tools to enable them to see the impact of potential initiatives in each of their markets.
Do customer satisfaction efforts drive sales? We answered that question for a major retailer.
Our client invested heavily in their customer satisfaction programme in the UK and USA. However, they didn’t know whether those efforts significantly impacted the bottom line. They commissioned us to undertake an independent review. We conducted the analysis and quantified the impact of customer satisfaction on sales. As a result, the business could now confidently prioritise measuring customer satisfaction and set targets for improvement.
We have also run key driver analysis in plenty of other sectors, including:
- Grocery Retail
- Furniture Retail
- Nutrition / Well-Being
- Opticians
- Business Insurance
- Motor Insurance
- Automotive
- Travel
- Confectionery
- Ready-to-Eat Meals
- Shampoo
- Energy
Global Marketing Head (Financial Services)They present often complex analysis in ways that are easy to understand, and have a track record of delivering action-oriented results that influence the most senior management. I would not hesitate to recommend them to anyone looking for fact-based insight to drive their business forwards.
Identify strategic priorities with Key Driver Analysis.
